This Privacy Policy governs the manner in which Balefire Goods collects, uses, maintains, and discloses information collected from users ("Users") of balefiregoods.com ("Site"). This policy applies to the Site and all products and services offered by Balefire Goods.

1. Information Collection

We may collect personally identifiable information from Users in a variety of ways, including, but not limited to, when Users visit our Site, place an order, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features, or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information.

2. Information Usage

We may collect and use Users' personal information for the following purposes:

• To improve customer service: Information you provide helps us respond to your customer service requests and support needs more efficiently.
• To personalize the user experience: We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
• To process transactions: We may use the information Users provide when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
• To send periodic emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If the User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.

3. Information Protection

We adopt appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

4. Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"), to collect information about how Users engage with our Site. Google Analytics uses cookies to track User interactions and collect anonymous data. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We use the data collected by Google Analytics to analyze trends, track User movements on the Site, and gather demographic information about our User base as a whole. This information is used solely for improving our Site, enhancing the user experience, and optimizing our marketing efforts.

For more information on how Google Analytics collects and processes data, please review Google's privacy policy and terms of service.

5. Third-Party Websites

Users may find other content on our Site that links to the sites and services of our partners, suppliers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site.

6. Your Acceptance of these Terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

7. Changes to this Privacy Policy

We have the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

8. Contacting Us

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us via out contact for at the bottom of this page.

Updated 6/28/23